05/08/2013 12:13 EDT | Updated 07/08/2013 05:12 EDT

The Ironically Irresponsible Economic Action Plan Ads

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According to a Liberal insider the Conservative government has used federal tax dollars to advertise their economic action plan. A GO train adorned with Conservative advertising pulled into Toronto's Union Station Wednesday afternoon. (Photo by Lucas Oleniuk/Toronto Star via Getty Images)

Fiscal responsibility has been the hallmark of the Harper government from day one. It's therefore quite interesting to see in year seven of his reign that the opposition is focused on trying to destroy the credibility the Tories have on that front. It's a good strategy on their part, enabled by some help from the government side.

It is said that governments defeat themselves in their second mandate i.e.: years five to eight. In year seven voters see Tory senators falsely claiming housing funds and now being forced to pay back tens of thousands of dollars. We have the questionable use of taxpayers' dollars to send out Trudeau attack pieces through 10 percenters; the Auditor General reporting there are some $3 billion unaccounted for; and another huge ad buy for their Economic Action Plan ads that taxpayers see little value in. The opposition is right to target this version of fiscal accountability.

Yesterday in Question Period the Liberals employed a tactic we used quite often on them. Scott Brison reduced government spending down to something that the general public can understand and relate too. Essentially the Liberal talk point is, every time you play an Economic Action Plan ad you have spent the equivalent amount of money that could have given 32 students a summer job. Simple stuff, but it resonates with Canadian families struggling to get their kids through university. It also makes for great talk points on the BBQ circuit which is coming up shortly. This type of attack will resonate with taxpayers who see the ads as nothing better than a chance to have a bathroom break or grab a snack while they interrupt their TV program. The government pushback that they have saved Canadian families $3,000 in taxes since 2006 is lost on Canadians especially as I suspect none of us feel $3,000 richer.

Thomas Mulcair for the NDP was focused on the missing $3 billion. Perhaps he recalls our success against the Liberals with the "Billion Dollar Boondoggle" attacks. Those attacks helped to chip away at Liberal credibility and the term is still remembered by the public more than a decade later. Once again government pushbacks are weak. When your only defence is to quote the Auditor General (AG) you have a problem.

I can't imagine the Harper of 2006 responding in the same disinterested way that he is now in 2013. He would have been kicking butt to get answers to find out where the money went or if it was an accounting error etc. Auditor General's reports are not written overnight. There are months of discussions with departments leading up to the public release of the report. Did officials report the AG's concerns to their ministers? If so when? Mulcair is on to something if he can sustain his attacks. "When did you know, what did you do and when are you going to report back to us" is a theme that has worked for opposition parties in the past.

The Tory front bench is looking tired, perhaps the Prime Minister should have done his shuffle a few months ago (right now Jason Kenney and James Moore are by far the best performers when they stand in for the prime minister). In year seven, the Tories still have lots of time to pick up their game, but they will have to do it soon and they will have to stop shooting themselves in the foot.

Economic Action Plan Ads