03/17/2013 01:36 EDT | Updated 05/17/2013 05:12 EDT

Why New Pink Kinder Surprise Pisses Me Off

Melissa Carr

Today I was doing some grocery shopping with my kids when I came across this:


I took a photo of it and posted it to my Instagram and Facebook page with the simple comment that this product is ridiculous and infuriates me. Let me explain why.

For years and years, Kinder eggs were gender neutral. I'm not sure if there was a dip in sales or if Kinder decided that they desperately needed more girl clientele, but the way they were packaged before neither said "girl" nor "boy" to me. My kids were happy to receive the treat on occasion, and happy to play with whatever (albeit crappy) toy was inside.

The new package states "Toys for Girls." Does this mean the old toys weren't for girls? Does it mean Kinder was only for boys before? I just don't get it. I also saw a commercial on TV for the girl version ... and I threw up in my mouth a little.

I know not everyone will agree with me on this and, yes, I get "it's just a candy." But, seriously, why must our daughters be marketed to in this way? It starts with stuff like this and then they get crap thrown at them like the new Sketchers "Daddy's Money" sneakers. Don't even get me started.

Personally, I want my daughter to be marketed to like this:


Check out, which talks about this and how we should be aware and critical of the messages our daughters are being sent through the marketing and packaging of products. I love their slogan: There's more than one way to be a girl!

Amen to that!