Air Miles For Social Change
Creating shared value is about building both economic and social value. It is not about "shared values." which is a common misunderstanding. It is far beyond an academic concept and is also beyond social enterprise start-ups.
"None of us can solve the whole problem -- but together, we can move the world," spoke Bill Clinton at the Clinton Global Initiative (CGI) America in Chicago last week. Clinton challenges business, government, not-for-profits and foundations to figure out collaborative solutions to the big, complex problems that face society.
If the gold standard in marketing is campaigns that significantly alter consumer buying patterns, it’s fair to say that the