What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many
The days of collaboration seem all but over, and the tech industry will be affected by what amounts to a new digital cold war. Advance warnings of what's to come include Apple decoupling itself from Google Maps and Facebook "greying" out YouTube videos in the feed. The decision by Amazon, the world's largest retailer, to stop selling its competitors' over-the-top devices such as Google Chromecast and AppleTV is a preemptive strike with possibly momentous implications.
By now the dust has settled from Apple's launch event on Wednesday, and you've probably had a chance to read the recaps from the two hours worth of announcements. Based on the live Twitter stream and the post-event recaps, there are a few things everyone can agree on: first, the media had it pretty spot-on in their predictions for the event.
This holiday season, it may be time to cut the cord. (The cable cord, that is.) Oh sure, there's still something to be said
The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.
It used to be that you bought a product, took it home, and used it until it ran out or broke. If you needed to, you bought another. Today, we don't just buy things, we buy into them. Two big trends have been reshaping the consumer marketplace: something-as-a-service and the experience economy.
A new study released by Viacom indicates that "Tablet devices have emerged as the leading second screen alternative to television for viewing full-length episodes." While tablets are being reported as the second most-watched source for television shows, are the number percentages high enough to fuel the trend for the several years to come?
The latest version of Apple TV will be available in Canada on Friday, March 16, and will retail at a suggested price of $109
The CEO of one of Canada’s largest media companies has rekindled a burning question about the future of the country's media