Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
A quick Google search indicates that the blog industry is booming and the blogosphere is buzzing with interest and innovation. As to their evolutionary trajectory? I leave that question to the social media trend forecasters. So many media avenues for sharing information and opinions have morphed into blogs, and for better or worse, I too have been swept up into the wonderful whirlwind of blogging. I wonder, what is truly the beauty of blogs?
It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now
When I explained to a journalist standing next to me on the red carpet, about to interview such-and-such star at a premiere, that I was a freelancer covering the event on my own dime, he was a bit dumbfounded. "Ah, so you're a backdoor journalist, then," he concluded. As much as the label bothered me, he was right.
The bloggers currently in the market make it seem so easy, like all you have to do is take a couple of pics, throw some filters in, drop a line or two and voila! You're a blogger! Except wait... turns out there's a lot of work involved behind the scenes most people are not privy to.
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a unique, search-optimized article. Until someone steals my work and reposts it.
Blogging became my way to connect to other parents in a natural way, and connect as a writer and artist to something else on a deeper level, my creativity, and need to share my own learning and growth as a result of my son.
Before I ventured into the now growing market of fashion blogging I was not only unaware of the adventures of strangers but possibly happier for it. I did not think that life could be a series of selfie-taking, beach vacationing, perfect lunch eating scenarios. More so, it never occurred to me that this is what some people called work.
What if narcissism isn't what we assume it is? Yes, narcissists project an über-confident, egotistical image but most researchers believe this is merely a smokescreen to disguise extremely low or even non-existent self-esteem. I thought why not demonstrate it because actions speak louder than words.
One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?