HuffPost Canada closed in 2021 and this site is maintained as an online archive. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.

blowfish effect

It's not easy to be a small business taking on established competitors, especially during the holidays. With many risk-averse customers sticking with well-known brands and tried-and-true solutions, SMBs in the retail space need to work hard to cut through the noise and reassure nervous consumers.