branding

Canada's biggest brands are struggling to make an impact on the outside world, a new ranking shows.
Recently proposed restrictions on branding and logos, as well as exhaustive warning requirements, won't benefit legal cannabis users.
Most of the discussion has circled two main talking points: the cost of the logo, and how boring or "bad" it is.
If you're in sales at a small business, reaching out to potential customers can be a formidable necessity. Most salespeople
This has been top of mind for me since we unveiled Primus' new brand last fall. Having spent a considerable amount of time serving the telecom needs of many small businesses, I realized that there are lessons from our own experience that are helpful to any entrepreneur trying to stand out from the pack.
Content marketing is essential for bringing organic traffic to your website. When you publish high-quality content though, you're more likely to get readers to share it. Over time, a steady stream of good content can dramatically boost your brand recognition and the amount of business you have.
As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.
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The Lady Gaga we fell in love with 10 years ago is back and better than ever. The icon who carved out an indelible brand persona has finally returned to her fans, her roots, her senses, and to her betrothed little monsters. She has reclaimed her trademark pedigree that made her the irrepressible image we all fell in love with. And she did it without any outside help or needless controversy.
This year, in addition to the great work that we're doing on behalf of clients, let's make a commitment to look inward and focus on expertly communicating our own brand stories.