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business continuity

Business leaders often get confused about backups, disaster recovery and business continuity planning until after a disaster happens.
I recently returned home from grocery shopping with a new loyalty card. All I needed to do was go online and register the card I was given in store. When I went to register my new card, I got the message "registration is temporarily unavailable" with apologies from the company. I tried a few more times for a couple of days and got the same message. The experience led me to think about the cost of downtime to a business.
With information being so critical to businesses continuity, coupled with the fact that we're connecting with more devices and creating more data than ever before, it's no wonder a lot of companies are looking to public cloud solutions. But this convenience could be a trap.