If you aren't aware of your clients' changing needs, how can you make sure you're still meeting them? You need to make sure you are helping to solve your clients' business problems rather than just selling them your products. And how does your product offering stack up against a saturated market? Do you stand out?
Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.
Advanced communication systems allow people to easily find other coworkers and engage them through multiple channels and devices. Coworkers can dial each other into voice or video, screen sharing and collaborative file sessions, giving those casual conversations a range of tools to enhance the experience and exchange.
If there's one thing that the Harper Conservatives are good at, it's message discipline. Sure, they have taken this to the extreme of muzzling everyone else they can, but you have to admit that they bring logic and consistency to all their communications. Less so Canada's opposition, which has some catching up to do.
We use jargon and complicate things with acronyms that are meaningless to those who aren't in the loop. But most importantly, we miss the opportunity to engage, excite and empower others with our news. As academics, scientists and researchers, we have a unique responsibility to ensure our findings extend well beyond the lab bench.
LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.
Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.
Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.
Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Here are five reasons I believe CEOs should champion the use of social media.
If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. And if you don't have a team member or members that speak Mandarin and Cantonese, you aren't getting a complete picture of the myriad and evolving ways to talk to Chinese-speaking Vancouverites.