Since going green no longer means having to forfeit beautiful packaging to sell a product in a way that is consistent with any brand's image, there is simply no longer any excuse for offering products in unsustainable packaging. In the new age of green packaging, sustainability and brand promise can now go hand in hand and beautiful packaging doesn't have to be ugly for the environment.
It has all come to where we are today: Loss of confidence, loss of trust, and staggering market losses. This is the time for transparency, authentic conversation, honesty and humility. Those who display this behaviour have a chance to slowly regain the shattered trust of their customers. Straight talk. Honest talk. Committed talk. No spin. No rationalization. The industry messed up, and the public wants to hear the truth.
Around Labour Day, a plethora of news stories focus on the state of unions, and often, their interaction with business. Given the name of the holiday, the attention is understandable. However, the focus on unions and corporations, especially where governments are involved to set policy and create legislation, often misses two other critical groups: consumers and taxpayers.
THE CANADIAN PRESS -- TORONTO - Canadians are taking several steps to make their dollars stretch further, according to the