What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many
As content-driven initiatives start moving down the funnel, we'll see more brands invest in value-adding strategies to connect with consumers. Content's non-interruptive delivery through native advertising creates a better user experience on the web and slows the ad blocking trend.
Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.