Our IDs might not be fully digital, but we’ve managed to figure out a workaround. How many of us have taken a picture of
Thanks to the unprecedented pace of change in the market, we are now at a moment where anything is possible. To seize this opportunity, it's important to recognize that the power base is shifting. The new technology buyers of today have extremely high expectations, and increasingly, only want to do business with companies that mirror their own diversity.
As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.
How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search
The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based
As a long-time advocate for telemedicine as a tool to improve access to care, quality of care and the sustainability of health
In an industry as important and as complex as health care, embracing innovation is the best way to improve patient care and safety. Integrating intelligent technology into the health-care system is essential to reduce costs and ensure a sustainable future.
The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.