door to door sales
Through the window, the movement from inside when we pressed the bell caught my eye. A small lady, about my grandmother's age, with grey, roller-set hair was hastily tiptoeing to the back of the house. From where we stood, we watched as she tucked herself behind a corner of the fridge and waited.
Who hasn't bought some waxy, chocolate-covered almonds from a kid that was selling them door-to-door? As schools are increasingly looking for ways to raise funds due to funding cutbacks and otherwise, the topic of fundraising- by-child is not going away anytime soon. This model for getting money into the schools' coffers may be effective, but at what cost?
Back-to-school season often means the return of door-to-door fundraisers hawking boxes of cookies, chocolates and other goods that have fuelled a $1.4-billion cottage industry. But executives behind Better the World, a for-profit social enterprise based in Toronto, hope to flip how Canadians give to charitable causes.