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elf on the shelf

This year is all about tiny masks, toilet paper gags, and Zoom calls to the North Pole.
Holiday magic for kids who rarely see themselves represented in toys.
New and original Elf content is coming your way soon.
The history of the Christmas tradition is filled with twists and turns.
Santa's little helper has a great sense of humour!
Don't show the kids!
There are some tactics to revive them if you accidentally touch the scout.
Because we already can't wait to say good-bye.