Some of the organizing tactics that Conservative supporters are using to target ethnic communities are particularly problematic. To many people's surprise, a candidate with the name Brad Trost has become hugely popular in the Chinese community, especially with the Chinese evangelicals.
As a Liberal and second generation Canadian from a "visible minority" group, I think the time has come to drop "ethnic outreach" from our strategy. Instead, we should embrace multiculturalism 2.0 which requires moving beyond what frequently amounts to earnest but ham-handed attempts to "engage cultural communities" (think cliched photo-ops, broken sentences in Hindi or Mandarin, and worst of all, the regular reminders that it was Trudeau's policies that let immigrants in to Canada). For all Mayor Rob Ford's cringeworthy gaffes and offensive comments, he was the one mayoral candidate who didn't pander to "ethnic" communities about their "issues." He treated the issues of "new" and "diverse" Canadians as being the same as all other Torontonians. And it worked.