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experiential marketing

The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.