Thanks to a new study that draws on the timeless mystique of the "cool kids," the rest of us can find solace in knowing that
Everyone knows Hollywood is practically overrun with famous Canadians. Ryan Gosling, Ryan Reynolds, Rachel McAdams, Michael
Guess what? Personal branding is just as important for bank managers and accountants and human resource specialists as it is for actors and advertising executives and sports figures. Many people shy away because they think only the famous need them, but you already have a brand -- it might not be accurate, and it might not be the brand you would like to have -- but you have one. Why not optimize it?