To be a true "classic," said catchphrase needs to enter the general everyday vernacular and become a label; a label that embodies a theme and earns immediate nods of recognition and relevance whenever it is mentioned. Last week, I heard what may be the next great one...
The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?