Marketing Best Practices

Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion, but social media platforms and digital influencers mean that there really are no limits to the number of consumers a brand can reach out to.
Most expert marketers agree that virtually every website should publish a newsletter (eZine). There is still no better way to engage consumers, increase sales and keep visitors coming back for more. We often focus on adding more subscribers to our mailing list, which is certainly important. Just as critical, however, is hanging onto those subscribers.
By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or ‎to outsource your social media, please consider the following.
Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.
There are several reasons to test your pricing. They may include: never tested a price increase before; conversion rate is extremely high (suggesting that you're under-valuing your product or service); as well as sales are low (low sales of a product or service can also be caused by the market seeing your offering as inferior because of its low price).
Businesses use marketing automation and CRM software to manage and communicate with their sales contacts. You can build landing
Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.