What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many
If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity
It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now
The reason we want to leverage a new channel is for what it offers for the customer and the marketer. It changes the game up with a specific type of communication. Live streaming apps like Snapchat and Instagram keep customers and fans informed as exciting events happen; keeping them close to the action even if they can't physically be there.