marketing to kids
Blue Food was everything I wanted in that shiny, plastic, over processed world. Everything I had been taught by marketing experts to covet in the number of other girls' dolls, to whose mom bought them Booberry for breakfast. It was empty calories, high fructose promises, and false happiness. The crashes, both sugar and stock market, were inevitable.
Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Keeping their focus on the fans and delivering different content at the same time on different media platforms, where their fans would be, works very successfully with games, toys and other associated merchandise.