A B.C. man alleged he was misled by marketing suggesting the ginger ale had medicinal benefits.
He's rocked a ton of different looks over the years.
The coffee chain needs to return to its roots, marketing experts say.
All sorts of marketing to children is manipulative and unethical. The response should be straightforward: end all of it. Such prohibitions will not be without complications. There will be enforcement issues. But such complexities can be addressed. For the moment, let's get started. Let's send a strong message to corporate Canada.
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through
This is because in order to really get noticed in 2017, your website needs more than just SEO and search engine exposure. Your website needs to stand out from the competition, and the crowd, in a much bigger way.
When customers consider making a purchase, they rarely start by speaking to a sales rep. Long before reaching that point, they go online, compare-and-contrast products and seek opinions on social media. Then they might consider picking up a phone or walking into a store.
If you're in sales at a small business, reaching out to potential customers can be a formidable necessity. Most salespeople
Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency
As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?