Millennials, the generation who are always one step ahead when it comes to knowing what they want and how to get it. They are the generation who value experiences above anything else and it's likely because of how much information they have at their fingertips.
A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the
Generation Y Canadians, born between 1980 and 1995, are constantly portrayed in the media as a generation burdened with financial issues. Here are a few tips from my personal experiences to ward off the spend-fests and embrace the habit of saving to overcome student debt.
We were being financially responsible. But as we were talking, we realized that there were a few ways to save money. Somehow we always caved to that morning coffee at Starbucks. It was those nights out, morning, afternoon (sometimes late night) coffees and shopping that really chipped away at our finances.
There's a lot of talk about how to engage Millenials and Gen X out there, but little is being said about how to engage an aging workforce and the Boomers. Boomers are at the stage in their career where they're starting to think about the legacy they leave behind, the challenges they overcame and the success that they built. It may not be easy, but its the right time to tap into this and use it to your company's advantage.