millennials social change
What if your favourite TV show prompted you to take social action? What if, while binge-watching a full season of Friday Night Lights, a link appeared to a pledge against the use of performance enhancing drugs? Pivot TV, a cable network launched last month, is targeting millennials (ages 18 to 34) by incorporating these calls to action in its programming.
They're entrepreneurs, philanthropists, sports stars, role models and more. Last week, The Huffington Post Canada launched