The three StackAdapt founders Ildar Shar, Yang Han, and Vitaly Pecherskiy weigh in on what's to come in the next year of
As content-driven initiatives start moving down the funnel, we'll see more brands invest in value-adding strategies to connect with consumers. Content's non-interruptive delivery through native advertising creates a better user experience on the web and slows the ad blocking trend.
As the digital revolution continues to transform the way in which companies market their products to consumers, brands and agencies are facing a whole new set of challenges previously unencountered in the industry. There remains industry-wide confusion as to how to effectively track the success metrics of both content and content distribution.
In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly
The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
Many industry experts expect the new Apple Watch to bring demand for wearable technology to a new level. It will be interesting to see the level of impact the Apple Watch may have on various industries, including digital marketing.
Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace. "One thing that is
If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.
We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.