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Old Spice

A class-action lawsuit has been filed.
In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly
Over 3 million views later, Old Spice has gone viral again with their newest "Mom Song" ad. Some people are laughing all the way to the share button after seeing the ad. Others are kind of creeped out by the stalking mothers following their handsome, horny teen boys around. But is it accurate?
A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.