Talking to Phil Libin about his third (and most famous) company, Evernote, on the surface seems like a lesson in how not to make something. But therein lies the genius of why Evernote has had rousing success since its inception in 2007. Phil and his co-founders bootstrapped Evernote themselves for a year. No small feat. During that year, they focused on one goal: making a product they really, really wanted to use.