Television's nothing but mindless entertainment right? Maybe, until it serves as an agent for change. But according to our
I believe that if anyone could ever duplicate "the experience" of fantasy sports, and find a way to apply it to other genres outside of sports, it could be a huge success. Recently, I've found a couple of great examples that have successfully transitioned the fantasy sports experience, and brought it to new pop culture audiences.
Why does certain YouTube content have the ability to bring so many people to the party? I asked myself this question when I came across a Rosetta Stone commercial I acted in two years ago. We (the actors) thought the videos were simply being used on the company's website. I was wrong.
If you had a small (or not-so-small) fortune at your disposal, it’s obvious to say your life would be quite different. How
Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.
With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
And many of them give a portion the majority of their winnings to charity. Fact: Degrees and diplomas are magic. They cover
It's hard to find a display of passion and fandom that's more misunderstood (deliberately or unintentionally) than Fan Expo Canada, and that's why I went there on behalf of the Huffington Post Canada. I went ahead and asked some cosplayers about those aspects of their lives myself, amongst other things.
I say this to clarify that I'm not trying to position myself as better than the average gamer. But I am getting older, and for one reason or another, every time a blockbuster game could take a turn for the interesting, it instead settles to what the industry views as the default gameplay experience: telling the story of a white man with a gun.
What if you put the the most viral Facebook and Twitter accounts into one feed and ranked the posts by popularity. What would the 20 most liked and viral posts in the last week be? I bet it will surprise most of you -- because we human beings like some weird stuff, but we're used to dividing ourselves socially into interest groups, and then only seeing what's popular with our friends and peers.