I have a challenge for all creatives out there. Start with "no." Begin all of your presentations about campaigns and concepts assuming that every single person in the room is going to object. Don't get defensive or offended. "Nos" are healthy. Assume no one believes you. Back up all of your assumptions with data, examples and hard facts.
In the world of PR there is a lot of borrowing. Best though to steal concepts that work. Here are two ideas that you don't want to sneak out of my blue bin.