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Privacy By Design

The full value of big data will only be realized when organizations approach it in a manner that places personal privacy at the forefront. So, if we want to unlock the positive potential of big data, we need to approach it in a way that simultaneously fosters innovations that will help our society and mitigates risks associated with using data in new and different ways.
Under privacy by design, technology companies must account for human values when creating their systems and ensure they have engineered for maximum individual privacy in every step of their process. It's a costly and time-consuming measure, but it's one of the only measures standing in the way of a digital Wild West.