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Too many people at RIM thought, and still think to this day, that a Blackberry was about security in communications and a whole host of other features and benefits. This is a classic case of looking at a product from an engineering standpoint rather than a psychological one. Unlike RIM, Steve Jobs era Apple has always understood exactly what people are buying.
Similarly, before your career or your company is disrupted by aggressive new start-ups or the convergence of dominant players from adjacent industries, you should probably look around the table. Don't just look for opportunities in your existing industry.
Smartphone maker BlackBerry is on the ropes and we all know it. Amid the financial turmoil of this once Canadian icon, there was news that the humble VW Camper, itself an iconic brand, is set to be retired at the end of this year.
While as small business owners we are moving in very different circles, we can all learn from what is happening in the big business world. Take your lead from your customers, not your competition -- it is your customers who will tell you what they want, and don't want. So listen, and act accordingly.
Hopes of BlackBerry returning to its glory days have all but disappeared as the smartphone company delivered the most damning
TORONTO - BlackBerry (TSX:BB) has given layoff notices to 250 workers at its product testing facility in Waterloo, Ont., where
A U.S. federal court judge in Manhattan has dismissed a class-action lawsuit against BlackBerry on the grounds that it was
The Waterloo, Ont.-based company, which spent much of the quarter rolling out its BlackBerry Z10 in the United Kingdom, Canada
On the heels of the successful launch of BlackBerry 10 and the re-boot and re-invention of the company, I can't help but
The unthinkable has happened -- Apple's brand value has dropped for the first time. Meanwhile, equally improbable, BlackBerry is seemingly rising from the ashes. Yet, for their differences in fortune, the fates of both companies have been inextricably linked to the role played by CEO succession.