We've all probably met a financial advisor who told us to buy a "balanced mutual fund," and hard sold their own company's "top performing" fund. They tell a good story, but do they really have our best interests at heart?
We know there is a lot of confusion out in the market about what a robo-advisor is and how it works. The term robo-advisor (a.k.a. online advisor) refers to the convenient online delivery of investment management services and online access to your investment portfolio.