Creating shared value is about building both economic and social value. It is not about "shared values." which is a common misunderstanding. It is far beyond an academic concept and is also beyond social enterprise start-ups.
I look forward to a day when there won't be a difference between business and social business, it will just be what we all do. And it is time for organizations to step up and take the necessary risks associated with adopting shared value. Not just because it is the right thing to do, but also because of the economic and competitive advantage we all stand to win.
Reports and others are all saying that the public is on high alert. But the right response is not to step back and wait for a more welcoming time to innovate. Instead, business and government need to charge right back at this doubt. By doing so in an authentic, transparent manner, we will drive results and improve trust.
"None of us can solve the whole problem -- but together, we can move the world," spoke Bill Clinton at the Clinton Global Initiative (CGI) America in Chicago last week. Clinton challenges business, government, not-for-profits and foundations to figure out collaborative solutions to the big, complex problems that face society.