Small Business News and Trends
While the damage of WannaCry seems to have been limited by a "kill-switch" discovered by British computer expert, Marcus Hutchins, security experts warn that new versions of WannaCry could still proliferate. All of which begs the question: How can Canadian businesses protect themselves against falling victim to the next worldwide ransomware attack? Here are a few suggestions:
Nothing is harder than being an entrepreneur: self-sacrifice, countless hours, true diligence and undying commitment. I interviewed the following accomplished entrepreneurs, who excel at what they do and have been handpicked by the media as ones to watch. Here, they reflect on their past mistakes and share some of their insights with their B2B counterparts when it comes to e-commerce, IT, funding, delegation, sales and scaling too fast.
As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
The evidence clearly points to the need for Canadian SMBs to increase their awareness of threats and ability to detect them, especially as they look to grow. Keeping these points in mind, there is always room for improvements in cyber policies and procedures, product selection and education because it doesn't look like cyber threats will be subsiding in the near future.
Even if your small business has access to fantastic video cameras, that doesn't help you if you don't know how to shoot and edit a video! We've got you covered.
I believe that social media is turning a corner. We are entering an age of authentic communication and exchange online. You can share the very best of your business through videos.
Video takes up a lot of memory. Either when you are shooting video or when it is stored on your computer. I know there have been a few times when I have been in the middle of shooting a video and the caption on my DSLR camera screen says "memory card full."
To find out all the latest tips and tricks on how you can safely store those videos (you will want to keep your video footage, so you can always go back and use previous clips -- no need to reshoot again), I spoke with Kevin Brangan, Director of Product Marketing, Consumer at Seagate.
To find out all the best tips on how you can make amazing videos, I spoke with Jennifer Kaiser, Communications Manager, YouTube Canada. Jennifer share all the important points for making videos for your small business.
If you need to go to a different location to shoot a video, you will be surprised how quickly the weight of the gear can add up (trust me having a great bag can make it so much easier and faster to get to a new location and set up quickly).