What country in its right mind would willingly and consciously walk into a Winter Games with the possibility of anything even reaching toward $50 billion on its table? The Sochi Games gave everyone else a chance to think about it for a second, and once you do it's sort of like being sober in a club where all your friends are buying bottle service... you can only get so drunk.
The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
After two weeks of competition, the 2014 Winter Olympics are drawing to a close. The end of incredible competition in 98
It's over. After more than two week of intense competition, the Sochi Olympics have come to a close. For Canada, it has been
It may be snowy and gross out in Vancouver right now, but that hasn't stopped the masses (trusty umbrellas and all) from
The Olympics have always had a history of pausing wars, bringing nations together and displaying some of the best patriotism
Even if we don't understand the jumps Olympic figure skaters are doing (triple sal-what?), we can still appreciate the sport
Kaetlyn Osmond is one of Canada's rising stars in the figure skating world and so far has impressed her home country at the
Who says you need snow and ice to get into the Winter Olympic spirit? Brazilian brothers Paulo and Alberto showed that when
Olympians in Sochi got to hang out with the Stanley Cup on Monday and many couldn't resist taking a photo with the storied