HuffPost Canada closed in 2021 and this site is maintained as an online archive. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.

the future of media

The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.
In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.