The next time you read about mass layoffs or publications shutting down at the big media companies, don't be so quick to blame it on the Internet or millennials. Neither of them are going away, but if the big guys don't start doing something differently, they will.
What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many
It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now
Canadians will drive a resurgence in traditional media over the next five years as they continue to seek out shared, live
It's taken two decades, but the time has finally arrived: Canadian advertisers now spend more on digital than they do on print, radio and television advertising, according to a recent report from IAB Canada.
Are Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms
In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.
If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.
While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.