A variety of paid, earned and owned media tactics are employed to boost awareness. But, it's paid promotion that really gets the ball rolling. After the right influencers are on board, and with paid ads running to promote the video, people start (ideally) taking notice.
Truth is, that wasn't normal by any means. As a society, our relationship with homeless people is simple; either you drop a coin or walk by. It's impossible to connect with people as people because we let ourselves get divided only by borders, but also by our occupations, social status, and other arbitrary self-imposed barriers.
We're used to seeing hockey players take tumbles on ice, but anthem singers generally manage to stay upright. Unfortunately
Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...
You always were hairier than your crush You've tried bleaching your facial hair and ended up with a blond moustache Growing
"How do I make my YouTube video/Facebook post/blog post/etc. go viral?" I was asked it twice last week alone. By now, one would think that people would realize that there's no magic formula. So in an effort to satisfy inquiring minds, and to finally bring closure to the topic, I have come up with the foolproof, two-step path to Virality.
Unless we self-reflect and make a change we risk becoming the voice we grew up defying. We might live long enough to see ourselves become the villain. The circle of defiance continues except now our children are the rebels and we are the evil empire.
It's a big world out there, with plenty of things clamouring for our attention. But there are the things we keep returning