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voting day

Facebook has launched a campaign titled "Why I'm Voting" -- showcasing the issues that matter to 50 prominent Canadians who will be casting a ballot on Oct. 19. With participants including business leaders, athletes and activists sharing photos and videos about important issues that are inspiring them to vote, we urge Canadians to follow suit and make their vote count.
We believe it's imperative that we work to identify ways to engage this large, powerful, passionate demographic. After all, there are 9.2 million millennials in Canada -- who in the next 15 years will comprise 75 per cent of the labour force.