white cover magazine
Are there patterns to The Madness? Not really. It is The Madness, after all. But you will need a guideline for survival. For the couch, at least.
Not only could you guarantee the NFL that all of Ontario would be behind you, and not only would you lap up a significant portion of Canadians that would root for the country's only NFL team, but you're talking about putting an NFL franchise in a city that accounts for one seventh of its entire country.