The federal government has taken the first step on a long road toward what hopefully will be the restoration of the CBC as Canada's most important public interest and cultural institution.
For nearly 10 years the Harper government forced the CBC off track from its original goals of promoting culture and the arts, providing quality news and facilitating a national discussion.
Harper refused to adequately fund the Mother Corp. In one fell swoop in 2012, the Harper government cut the CBC budget by $115-million over three years.
But now, with the world pretty much in a state of chaos and false news coming at us from many directions, a strong CBC has never been more important.
Joly named nine prominent Canadians with various backgrounds from across the country who will recommend people they feel capable of serving on the board to the government.
The change in how board members are selected will immediately restore some of the CBC's lost credibility. Many long-time viewers and listeners have turned away from the national broadcaster.
Of course, establishing a new process for appointing board members is no guarantee that the CBC will be fully restored to health. The problems inside the corporation are so serious that the rebuilding could require four or five years.The first goal will be to gradually form a board that will serve the CBC mandate. This may not be easy. While appointees will be outstanding in their own field of activity, it's unlikely they will have served on the board of a broadcaster, which involves many complicated activities.
The board will need to evaluate the success and future of the corporation's move to provide programming via the Internet, and the challenges presented by services such as Netflix.The board and the government will have to work out the amount of funding the CBC is to receive. The CBC deserves increased funding. A 2014 study showed that Canada ranked 16th per capita in the world in terms of public broadcasting spending.
Once the government is satisfied with the progress of the renewal process, it should provide funding on a five-year basis instead of annually as is the current practice. Additional sources of revenue, such as grants from foundations, should be explored.
The corporation's programming objectives need to be clarified. Too many CBC executives think that CBC-TV should be similar to private TV, and that ratings are all-important. But it's time to finally admit that the CBC should be more like U.S. PBS and less like CTV.
The corporation has for years had a poor work environment, largely because of weak management.
Programs about dance and theatre will never have competitive ratings, but they are important to the country's cultural identity.
The board will have to evaluate whether the corporation's top executives have the skills required to manage a truly public broadcaster. It should go outside the CBC to fill some key positions.
At present, the expression "public interest" is pretty much a forgotten term at the CBC.
Strong new mid-level managers are needed to restore morale in some parts of the CBC. The corporation has for years had a poor work environment, largely because of weak management.
The TV people are making one smart move. When Peter Mansbridge retires from The National, three roving anchors/journalists will host the program -- a move that I and others have advocated for some time. This should result in more diversified and interesting reportage.
On the creative side, current TV executives spend hours trying to come up with inexpensive program ideas that might allow the CBC to match the ratings of the private stations.
As a result, the CBC-TV schedule includes programs that shouldn't be on a public broadcasting network, including Hello Goodbye, The Goods, Just for Laughs Gags, and the exploitive Dragon's Den.
Unfortunately, the TV schedule lacks programs that discus interesting and intelligent ideas -- programs that would be similar to the BBC's Firing Line or some of the content on RT, the Russian network that challenges conventional western thinking.The managers seem to be afraid to provide programming about controversial topics. Why doesn't our national broadcaster have a program that explains climate change, the most serious problem facing humanity?
CBC Radio receives less than its fair share of the overall budget. But because it reaches into every nook and cranny of the country, radio provides a more important service than TV.The radio schedule is somewhat impressive because of programs such as The Current, As It Happens, Ideas, The Sunday Edition and Unreserved. But in recent years there has been a strange move to provide an inordinate number of programming dealing with people's personal problems.
Adult listeners are fed up with Radio's failed attempt to attract a younger audience by broadcasting too much mindless pop music. Radio One's morning pop program, Q, should be banished to the evening schedule, when young people are around to hear it.Unfortunately, just like television, radio lacks biting programs where strong ideas are debated.
Last weekend I met a journalist friend from the Caribbean who was in India recently. He was amazed that Indian media is full of heated debate on all kinds of topics. He asked why Canadian media is so dull.I said I thought the influence of the Harper years and powers of the corporate community had reduced the quality of our media compared to 20 years ago.
I told him that, when it comes to information programming, the CBC is guilty of self-censorship on a massive scale. The content of CBC-TV is particularly anti-intellectual.With the new board procedures, the Trudeau government is taking an important first step forward from the cynical Harper era. During the months and years ahead we hopefully will witness the rebuilding and revival of a CBC we can once again be proud of.
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