Get ready for a daily dose of climate reality. It's called the "Reality Drop" and is akin to an antidote given to patients bitten by a poisonous snake, only in this case it is intended to destroy the toxic global warming myths that seem to be poisoning the minds of people. As the slogan explains, "Spread Truth" and "Destroy Denial" about global warming, the Reality Drop campaign is specifically designed to debunk more than a hundred of the most deceptive myths about global warming with simple and succinct up-to-date science-based climate facts from credible sources.
The "Reality Drop" is a social media tool, fun and easy for anyone in the public domain to register and use. You can use the green and red cards on the home page with the green cards for factual information about climate change and the red cards to expose the denier myths. So, if a climate believer is looking to debunk a myth posted on a blog, he/she can immediately access the Reality Drop tool, and simply click on the red card to retrieve relevant articles. Then the user can simply share the accurate information from the green cards to respond to that blog, or post it on FB or Twitter and "destroy denial" -- It's that simple!
The Reality Drop campaign also has a gaming element to it; the more the denier myths you confront, the more the points you can rack up until you reach the top to become a Chief. You can also score additional points by involving friends and family - a great way to fight climate denial while having fun.
The Reality Drop campaign coincides with the publishing of a recent expose by The Guardian that revealed $120 million have been pumped into fueling misleading and deceptive information by the fossil fuel industry between 2002 and 2010. Former Vice President of the United States, and Founder and Chairman of the Climate Reality Project says,
"Just like the tobacco companies in the '50s, the fossil fuel industry has engaged in a well-funded and coordinated effort to mislead the public about the scientific reality of climate change."
This, despite scientific evidence and an overwhelming number of climate scientists that concur, man-made climate change is happening at an unprecedented rate. The American Meteorological Society (AMS) asserts, "the dominant cause of the rapid change in climate of the past half century is human-induced increases in the amount of atmospheric greenhouse gases, including carbon dioxide (CO2), chlorofluorocarbons, methane, and nitrous oxide." And according to the National Oceanographic and Atmospheric Administration, the year 2012 shattered all previous records in the continental US, beating the previous record year 1998, by a full one degree fahrenheit, a huge leap in temperatures by meteorological standards.
"The Science is settled, the data is clear; not a single scientific body in the world disputes it; the global climate crisis is reality, it's happening now and man-made carbon pollution is responsible. Scientifically speaking the climate change debate is no longer a debate at all,"
claims a Reality Drop video on the homepage.
The Reality Drop search engines scour the web for climate news then enable people to fight phony climate denier arguments online in real time by providing the correct scientific arguments and exposing the myths. Essentially Reality Drop generates a daily roundup of climate news from around the world and provides immediate access to accurate scientific facts, making it easy to counter misleading quotes from climate skeptics. Maggie L. Fox, President and CEO of The Climate Reality Project says.
"More and more, readers of online publications are leading by steering the public conversation, which is why Reality Drop is both timely and powerful. We hold the media accountable to report the real facts, and we educate our communities about the reality we are facing together."
The Reality Drop campaign was developed in collaboration with Skeptical Science and Arnold Worldwide, and it officially kicked off this morning. Mr Gore said, "Reality Drop provides an easy, intuitive way for people to arm themselves with the facts, educate their friends, family, and networks, and call on the media to report the truth." For more information log on to www.realitydrop.org