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The way we watch movies is changing, and Netflix is at the vanguard of this change. Since entering the Canadian market, the over-the-top movie and TV delivery service has given Canada's major telcos a run for their money, as they compete for viewers with their on-demand TV and movie services. Despite complaints by many that Netflix Canada doesn't have the same wide selection as its U.S. counterpart, the service has been making significant inroads in establishing itself on this side of the border. So who will win the great battle between over-the-top providers like Netflix and telcos like Rogers and Shaw? Only time will tell.