08/13/2015 12:15 EDT | Updated 08/13/2016 05:59 EDT

5 Reasons to Consider Using a Robo-Adviser

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If the term robo-adviser conjures up images of C-3PO controlling your money, you can relax; robo-advisers aren't really robots. They're simply an innovative way for wealth management firms to leverage technology to create a modern online experience for the benefit of their clients.

"Robo-adviser" is a recent term, used to describe a variety of new and innovative online financial companies. These firms offer lower-cost investment management and advice but being online doesn't mean humans aren't involved, or that you can't talk to one. Many new robo-advisers provide clients with personalized financial advice from a real financial adviser. The term "robo-adviser" may be a bit of a misnomer but it does capture how these firms leverage technology to create a leaner, more efficient business, while also improving the client's experience. This allows these firms to advise clients online and at a distance, at any time or place, reducing the barriers for investment and wealth management. Investing with a robo-adviser doesn't mean sacrificing quality, service or trust, it means more convenience, faster service and, most importantly, lower costs.

Much like online banking, robo-advisers represent an evolution of financial planning and investing. Robo-advisers can be beneficial for everyone; from the first time investor to those nearing retirement. But, if you're not sure if online advice is right for you, here are five factors to consider:

1. Lower fees: One aspect to consider with all financial management solutions are the associated fees. Over long term, fees can add up, costing you more of your overall savings than you might realize. The right online advisers could cost substantially less compared to traditional advisers. If you invest through a bank, you probably pay for advice through a commission embedded in the management fees on your investments. For a balanced fund, the total fees are around 2.5 per cent. If, instead, an independent adviser manages your investments, you may have a fee-based arrangement with them. Fee-based advisers typically charge between one to two per cent for advice on top of the cost of investments, which can be an additional one per cent. In either case - whether through a bank or a fee-based adviser -- you are likely paying more than double what you would to work with an online adviser. In comparison, online firms have management fees that range from 0.35 per cent - 0.60 per cent and investment expenses (MERs) as low as 0.18 per cent.

Online firms can charge less because they've integrated automation into their services. Technology automates mundane back-office processes and frees up advisers to focus on client service. This also reduces overhead costs for things like office space. Of course, your online adviser probably won't take you out for dinner or play golf with you, but they will keep more of your money where it belongs; in your investments.

2. Convenience: Go ahead, stay in your pajamas, have a glass of wine, spend some quality time with your cat. Your online adviser doesn't mind. Part of the draw of online advisers is that clients don't need to meet an adviser in person. This saves you time, is more convenient, and may alleviate some of the anxiety that comes with meeting with a financial adviser for the first time.

The online model suits the modern investor. Whether it's via video chat, email, or even a phone call, investors get the service they want on their terms. You don't have to juggle your schedule and make a trip just to fit in that quarterly meeting with your adviser.

3. Low minimums: Remember when investment advisers only wanted to talk to you if you had loads of money? Robo-advisers' investment advice is available to everyone, regardless of income or net worth. Whether you're making your first $5,000 TFSA investment or you've built up a sizeable nest-egg already, online advisers will provide advice and investment strategies that are appropriate to the stage you are at.

4. As safe as a bank: We often think that banks are the safest place for our money, but this simply isn't true. The CIPF (Canadian Investor Protection Fund) protects investment accounts up to $1,000,000 against the insolvency of any IIROC institution. Your accounts with a registered online adviser have the same protections as any investment account at a major bank or other financial institutions.

5. Access to financial planning tools and services: Depending on the service used, robo-advisers can offer regular investors access to financial tools that have been traditionally reserved for high net worth investors. Services like tax optimization, retirement planning, estate planning and insurance are examples of opportunities now afforded to the average investor. Couple that with access to private investment funds and portfolios and suddenly the average investor has just as much investing power and access to advice as those using a private financial adviser.

Of course online advice may not be right for everyone. Some clients may still want to be able to sit down in front of their adviser and they don't mind paying for that privilege. But for many clients who don't meet the minimums, currently receive little or low quality advice, and who are tired of paying high fees, robo-advisers offer a truly modern alternative.


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