THE BLOG
02/28/2013 12:49 EST | Updated 04/28/2013 05:12 EDT

The Sweet Life: Chatting With Crave Cookies and Cupcakes!

I truly believe that personal style is not only evident in the colour of your walls or the position of your couch; but in the way your home interacts with you and your guests.

Hi, I'm Terri Higgins from the Calgary Home + Garden Show. I truly believe that personal style is not only evident in the colour of your walls or the position of your couch; but in the way your home interacts with you and your guests. This is why the Calgary Home + Garden Show offers everything needed for your home to express who you are, including tips on personalized home design, unique gardens and one-of-a-kind meals.

The ladies behind Crave Cookies and Cupcakes, co-founders Carolyne McIntyre Jackson and Jodi Willoughby, have mastered the art of baking and of personal branding. With a cupcake flavour for everyone, Crave makes it easy to show off your personality, whether serving these treats to guests or showcasing them at a special event.

Crave's cupcakes are known far and wide for being, well...the best! One bite and it's easy to see why these home-grown treats are gifted to friends, sent to Calgarians living abroad and mark many special occasions. Since Carolyne and Jodi are all about sharing the sweetness, they've offered to share the sweetest gift of all at the Calgary Home + Garden Show: the secret to the perfect cupcake!

In the meantime, here is a little glimpse into the yummy life at Crave Cupcakes:

Carolyne and Jodi of Crave Cookies and Cupcakes

1. How did you get started in the cupcake business?

Carolyne always loved to bake and we wanted to share our sweet creations with Calgarians. From this simple inspiration, Crave Cupcakes was created!

2. What inspires you, both when creating cupcakes and developing the Crave brand?

We love food and everything that tastes good. We are constantly inspired by our customers, our families, our team and, of course, beautiful products and recipes.

Crave-O-Licious Cupcakes (moist chocolate cake, signature blue vanilla buttercream icing and freshly shaved dark chocolate) by Crave Cookies and Cupcakes

3. What are your kitchen pet peeves?

Inefficiencies, such as too much space or not enough space, can be really frustrating to work with in the kitchen!

4. How would you describe your signature baking style?

To create simple, sweet indulgences from scratch that are always worth eating!

5. Can you describe one of your favourite moments with Crave Cupcakes?

There are so many moments, every day. We love working alongside our employees on busy holidays or noticing a customer's smile when they walk through the door and see their favorite cupcake. It's especially amazing to walk down the street and see a package of our cupcakes being taken somewhere for all to enjoy!

Cupcakes on display at Crave Cookies and Cupcakes

6. What is some advice you give those of us who are (much) less inclined in the kitchen?

Baking is fun and creative, never be afraid to try something - if it does not work the first time, shake it off and try again!

Cupcakes by Crave Cookies and Cupcakes

7. You've tasted them all, so which Crave Cupcakes are your personal favourites?

We love two classic Crave flavours. Carolyne's favourite is Just Chocolate and Jodi adores the Lovely Bunch of Coconuts Vanilla cupcake!

8. Social media handles:

Website:

www.cravecupcakes.ca

Twitter:

Calgary - @craveyyc

Facebook:

www.facebook.com/cravecupcakes

Instagram:

@cravecupcakesyyc

Crave Cookies and Cupcakes will be visiting the Calgary Home + Garden Show's Main Stage at 5:00 p.m. for Family Day, taking place on Friday, March 1 at the BMO Centre. For more information please visit www.calgaryhomeshow.com