While the "world's greatest freakshow" still entices tourists to Venice Beach, we prefer to explore the the spots where laid back cool belies some serious sophistication. What's the heart of Venice Beach these days? The action has shifted to Rose Avenue, a few blocks over, where rents are cheaper, the stores more eclectic and you can breathe in the potential of a neighbourhood that is about to become the new "it." Get there before the others do.
By VitaminDaily.com special contributor Insiya Rasiwala-Finn