School Lunches: How Soda Makers Are Taking The Sugar Out Of School

The Huffington Post Canada   First Posted: 08/29/11 09:26 AM ET Updated: 10/29/11 06:12 AM ET

Soda Schools
The relationship between schools and major food manufacturers has never been entirely without conflict.

The relationship between schools and major food manufacturers has never been entirely without conflict. But in recent years, growing concerns about childhood obesity has increasingly put soda and fast-food companies at odds with parents and schools, which have long relied on revenues from corporate contracts to meet funding gaps.

More often than not, tensions have centred on PepsiCo and Coca-Cola, whose vending machines have for decades lined the halls of public schools around the world, making them an obvious target of criticism about the effect of sugary drinks on children.

Here are five examples of how the world’s soda giants have changed the way they sell and market fizzy beverages in schools.

Sugary Drinks Vanish From Canadian Primary, Junior High Schools
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In 2004, after the American Academy for Pediatrics said schools should limit the availability of soda in schools to combat obesity, Refreshments Canada, the industry association representing 35 non-alcoholic beverage companies, voluntarily pulled pop from elementary and junior high schools across the country. As Allbusiness.com reported, the plan, which was rolled out in 2004-2005, mandated that water make up half of vending machine slots, with juice and sports drinks occupying the rest.


Do you know what your kids are eating at school? OpenFile and Huffington Post Canada team up for an insightful and comprehensive examination of the issue of school lunches. Over the next week, we look at what school cafeterias are serving and what parents are (and should be) packing. We examine the idea of "lunchroom racism," report on the impact of corporate sponsorships on school lunches, and reveal how are school boards tackling these and other issues. Join the discussion here or on Twitter by using the #FoodFight hashtag.

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The relationship between schools and major food manufacturers has never been entirely without conflict. But in recent years, growing concerns about childhood obesity has increasingly put soda and fast...
The relationship between schools and major food manufacturers has never been entirely without conflict. But in recent years, growing concerns about childhood obesity has increasingly put soda and fast...
 
 
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07:44 PM on 08/30/2011
I find it interesting that people are down on the soda venders in schools (and probably rightly so) because of the sugar, but say nothing about the chocolate milk, strawberry milk, vanilla milk, sugared teas, and juices that have replaced the sodas in school. Sugar is sugar no matter what drink it is in.