Research In Motion, BlackBerry Maker, Sees Platform Market Share Plunge In U.S.

Rim Blackberry Market Share

The Huffington Post Canada   First Posted: 08/31/11 02:39 PM ET Updated: 10/31/11 06:12 AM ET

Research In Motion has seen half of its share of the U.S. mobile platform market disappear in the past year, according to an analysis of the cell phone industry.

Comscore’s latest rankings of the U.S.’s largest cell phone market players shows the Waterloo, Ont.-based company fell from 40 per cent of the cell phone platform market in July of last year to slightly more than 20 per cent this July.

But the company’s share of the cell phone handset market was more stable, rising to 9 per cent of the U.S. market in July, 2011, from 7.6 per cent the same month a year earlier.

The largest beneficiary of RIM’s decline has been Google, whose Android platform has taken the cell phone world by storm in the past year. Android’s numbers are almost a mirror image of RIM’s, with its platform market share jumping from 17 per cent a year ago to 41.8 per cent today.

While Google rocketed from third place in the platform market to first, RIM fell from first to third.

The clear correlation between the rise of Android and the decline of the BlackBerry may have been the motivator behind RIM’s decision to release cell phones next year that are compatible with Android. It’s expected future BlackBerrys will continue to run on RIM’s own QNX operating system, but will be compatible with Android apps.

BlackBerry has been reporting disappointing earnings all year, as rocketing sales of Apple’s iPhone, as well as smartphones running Android, have eaten into the Waterloo, Ont.-based company’s sales.

RIM announced in July that it is laying off 11 per cent of its global workforce, or about 2,000 people.

The company also announced it is rolling out a streaming music service that will work through its proprietary messaging system, BlackBerry Messenger. The service will allow BBM users to share music amongst themselves and to download up to 50 songs to their devices.

Market observers suggested the move may be meant to overcome BlackBerry’s image as being “for work only,” while Android phones and the iPhone are perceived as being “for fun.”

Following the announcement earlier this month that Google is buying Motorola Mobility, speculation turned to RIM and the possibility that the cell phone maker could be rescued by a software company looking to partner with a hardware company. Observers have suggested that Microsoft could be that company.

FOLLOW HUFFPOST CANADA BUSINESS

Research In Motion has seen half of its share of the U.S. mobile platform market disappear in the past year, according to an analysis of the cell phone industry. Comscore’s latest rankings of the...
Research In Motion has seen half of its share of the U.S. mobile platform market disappear in the past year, according to an analysis of the cell phone industry. Comscore’s latest rankings of the...
 
 
  • Comments
  • 29
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2  Next ›  Last »  (2 total)
photo
HUFFPOST SUPER USER
Adam Story
Engineer
02:47 PM on 09/01/2011
As long as Android and iOS have cameras on their devices, my company will be stuck with BlackBerries. I'm actually planning on buying a few 9900's.
photo
HUFFPOST SUPER USER
mediamarv
1-2-3 Is this thing working?
11:31 AM on 09/01/2011
Backberry?

No one caught the typo or does copy editing not matter anymore???
HUFFPOST SUPER USER
dtrobert
11:12 AM on 09/01/2011
Considering that Blackberries feel like technology from 5 years ago, even in their latest incarnations, I'm not shocked they are losing the war. They simply counted on their Enterprise client base to allow them to coast with little to no investment in technology improvements. From a position where they were the innovators in the early 2000s, they ended up being the laggard rear-guard.

Good riddance RIM.
08:04 AM on 09/01/2011
I'm curious to see how their new phones do. The new Bold Touch is a powerhouse and for a lot of people it's the blackberry they've been waiting for. I have an Android Phone now, but depending on the price of the Bold 9930 when my upgrade comes around in February I might go back to BB. Now that their phones are powerful all they have to do is work on their app store, and this move to Android might help. They have already taken care of one issue which was the internet browser which used to suck big time and is another reason a lot of people made the switch to Android or Apple.
07:54 AM on 09/01/2011
Blackberry is going the way of the dinosaur. Everyone I know owns an Android or iPhone.
photo
HUFFPOST SUPER USER
CaptainObvvious
Calling me a liberal is a compliment!
07:54 AM on 09/01/2011
People wonder why Apple gets so many articles and I would like to use this article as an example of why.

This is an alarmist headline about RIM that SHOULD get a lot of action... However almost a complete day into being posted there are 14 comments.

Apple articles get a lot of hits and a TON of comments which lead to repeat visits to the article.

Apple articles result in more web traffic clearly.

This is without saying anything about Apple products but only about their ability to attract web traffic.
photo
HUFFPOST SUPER USER
No Yards
I never said most of the things I said.
10:58 AM on 09/01/2011
Then they could have titled the article "Apple market share remains flat".

But that would have been a negative Apple article, and even though it would have drawn more posts, it would have angered HP masters at Apple HQ.
photo
HUFFPOST SUPER USER
CaptainObvvious
Calling me a liberal is a compliment!
11:31 AM on 09/01/2011
Or it could have read "Apple has best quarter in the history of the company"

I find it funny when people point at iPhone sales being stagnant for the last month or so when the new iPhone is coming out in a matter of weeks... Of course iPhone sales have slowed substantially... Whereas there is a new Android phone every week... So they don't have an end of life cycle slow down.

Top selling smartphones

1. iPhone 4
2. iPhone 3GS
3. The rest

Hmmm...
HUFFPOST SUPER USER
dtrobert
11:12 AM on 09/01/2011
That's because no one outside Canada really cares about RIM anymore.
photo
HUFFPOST SUPER USER
No Yards
I never said most of the things I said.
12:07 PM on 09/01/2011
I'm not sure what your point is.
HUFFPOST SUPER USER
mmike1969
01:02 AM on 09/01/2011
And this surprises anyone because?
This user has chosen to opt out of the Badges program
12:19 AM on 09/01/2011
KINGBUFFETWILLSAVEB&B
photo
progressivestance84
The Right is Wrong.
10:44 PM on 08/31/2011
$200 for a Blackberry? I can go to the store and get a carton for 5 dollars! No wonder their shares plunged!
photo
HUFFPOST SUPER USER
dino213aa
10:07 PM on 08/31/2011
I have a work-issued Blackberry and it's a piece of junk. I'm on my third one as they keep breaking.
08:09 PM on 08/31/2011
Blackberry delivered me to Android. I owned nine Blackberry phones and wanted to purchase their first touch screen/keyboard phone, but Blackberry signed an exclusive deal with AT&T. I am with Sprint. There I was a loyal Blackberry customer and I couldn't purchase their best and latest phone. I protested when the salesperson suggested I try Android; no I said, I am a Blackberry man no other phone will do. He ssaid Android has the features you want but can't get because Blackberry not available to you. Everybody in my immediate family now has Android based phones. I hope Blackberry sees this and other companies learn from their mistake. BB delivered me to the enemy.
HUFFPOST SUPER USER
dtrobert
11:16 AM on 09/01/2011
Same here.
photo
PinkysBrain
As government grows, liberty shrinks
06:47 PM on 08/31/2011
Who else came here to see what a "Backberry" is?
photo
progressivestance84
The Right is Wrong.
10:45 PM on 08/31/2011
I invested $30 million in backberry. As you can probably guess, I am not pleased with the stock's performance.
HUFFPOST SUPER USER
dtrobert
11:15 AM on 09/01/2011
Then you were a sucker. If you actually "invested" in RIM (as opposed to buying stock, which is not necessarily the same thing), you were defrauded, because RIM has been using the money mostly for fluff and marketing, rather than actual R&D. If you just bought stock, you were an idiot who hasn't been following the news in the last few years. RIM's performance is completely in line with expectations in the tech industry. RIM dropped the ball years ago when they became complacent.
photo
HUFFPOST SUPER USER
JohnSawyer
arglebargy
06:35 PM on 08/31/2011
Maybe RIM could get some extra cash by suing the manufacturer of the BackBerry for trademark infringement.
05:22 PM on 08/31/2011
How's blackberry doing, we know backberries hurting maybe they are next.
photo
HUFFPOST SUPER USER
Bobby DVille
"Is this thing on?"
03:21 PM on 08/31/2011
Where can I get a "backberry?" Writing is like food, you must taste it first before it goes out.