Shove over Switzerland. Out of our way U.S.A. For the second year in a row, Canada has been named the top country brand for travellers according to branding and design agency FutureBrand.
The agency interviewed more than 3,000 travellers and asked them about their perceptions of a country when planning their travels.
"Canada's continued rating at the top of FutureBrand's Country Brand Index is a testament to our country's global appeal. We have a wealth of compelling experiences for travellers, and our government is committed to sustaining this momentum by promoting Canada in innovative ways on the international stage," said Maxime Bernier, Minister of State for Small Business and Tourism, in a press release.
"In this period of global economic turbulence, by showing the world that Canada is a dynamic, modern and cosmopolitan society, we’re not just inviting the world to visit us, we’re capitalizing on our positive reputation to open new doors and create new opportunities," says Michele McKenzie, CEO of the Canadian Tourism Commission.
Canada beat out Switzerland, which rose to second spot, Japan, Australia and the U.S.A. according to the Toronto Star.
Future Brand released their report on Thursday at the World Travel Market in London, England, a tradeshow for the tourism industry.