Loblaws At Maple Leaf Gardens Opens To Fanfare

Loblaws Maple Leaf Gardens

The Huffington Post Canada   First Posted: 11/30/11 06:37 PM ET Updated: 12/07/11 01:18 PM ET

Goodbye goalies, hello groceries.

Today marked the opening of Loblaws at Toronto's iconic Maple Leaf Gardens, the final product of a 16-month renovation that saw the once legendary hockey arena transformed into aisles of groceries and food speciality sections.

"It's a store of speciality markets and differentiated food concepts," said Galen Weston, executive chairman, Loblaw Companies Limited. "We want to inspire without intimidating."

The 85,000-square-foot store has an impressive array of offerings, such as chef-made meals and select counters specifically for tea and cupcakes. If you've thought of it, it's probably there; it's like visiting a food market with one huge cashout area.

The environment includes a 2,000-square-foot kitchen that creates everything for the ready-made counters while overlooking the produce sections below. Ace Bakery, which was purchased by the same parent company as Loblaw Companies last year, has a full factory within the space that will function as a testing ground for new products intended to roll out to other stores.

Quick Poll

Loblaws at Maple Leaf Gardens: Good move or a cryin' shame?

Good move! Would love to shop there

Cryin' shame: they shoulda stuck to hockey

What's Maple Leaf Gardens?

The 'you gotta see this' factor is undoubtedly the Wall Of Cheese, an 18-foot-tall fridge that showcases 400 varieties, including the champion of the 2011 Canadian Cheese Grand Prix, the Louis D'Or. Runners up for most-impressive include a 250-pound chunk of chocolate that was slowly being chiselled away on opening day, and an entire exotic section of the massive produce area that showed off options like dragonfruit.

Monuments to the Gardens' history can be found throughout the space, including repurposed blue stadium chairs placed in the shape of a maple leaf at the entrance, a circle designating where centre ice once was found, and columns in the midst of the store depicting historic moments.

"We have Gretzky, we have George Armstrong with the Stanley Cup, we have Winston Churchill," says Andre Fortier, senior vice-president at Loblaw Companies Limited. "We have Elvis Presley, the Beatles. We have many things that happened in the building right here in the middle."

As for plans to roll out the concept to the rest of Canada, fans of the Edmonton Coliseum can rest easy for now.

"I don't know where we're going next -- I think we need to learn," says Fortier. "We need to make sure that this thing is nailed at the right place, and after that, we can probably look for something else. But this is where we are right now."

CORRECTION: An earlier version of this story indicated that Ace Bakery was purchased by Loblaw last year. It was purchased by George Weston Ltd., which also owns the Loblaw chain of grocery stores.
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Goodbye goalies, hello groceries. Today marked the opening of Loblaws at Toronto's iconic Maple Leaf Gardens, the final product of a 16-month renovation that saw the once legendary hockey arena tra...
Goodbye goalies, hello groceries. Today marked the opening of Loblaws at Toronto's iconic Maple Leaf Gardens, the final product of a 16-month renovation that saw the once legendary hockey arena tra...
 
 
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HUFFPOST SUPER USER
piceaglauca
The picture says it all....
11:53 AM on 12/01/2011
The way this economy is heading, declining incomes, higher taxes, if Galen Weston has nothing better to do with his time other than to cater to those corporate people everyone has been complaining about I am not impressed. He would have more support if he followed other people by supporting food banks in his ads at this time of year so people would know he is more than just selling products. As for the location, the area isn't thriving with rich people being only a few blocks from Church and Javis and a bit up from Queen and Danforth. Why not Etobicoke, Mississauga, Rosemount or Oakville? Sorry, it is just a bit more then you can get in a regular Loblaws and you don't have to come downtown on that pricy TTC subway.
HUFFPOST SUPER USER
Solex
08:41 AM on 12/27/2011
Wow, way to be silly and incoherent.
HUFFPOST SUPER USER
Angus12
07:03 AM on 12/01/2011
Wasn't making money winning Stanley Cups there. Might as well sell groceries.
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HUFFPOST SUPER USER
tnanimation
08:41 PM on 11/30/2011
Fantastic! Leafs are doing better than they have in years and Leafs fans are moving in, complete with grocery store! Go Leafs Go!
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HUFFPOST SUPER USER
kloche
living the fast life, here on my couch
07:11 PM on 11/30/2011
It would have been great it this article mentioned that renovations made also transformed most of the building into a new sports & athletics center for Ryerson University. So the entire thing isn't a grocery store.
08:01 PM on 11/30/2011
I think Loblaws paid Huffington Post for this sad advertisment masquerading as a news article...notice the Loblaws banner-ad up in the right hand corner?
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HUFFPOST COMMUNITY MODERATOR
elizlucinda
a mind is a terrible thing to waste
05:49 PM on 12/04/2011
oh bah humbug A...It's kind of neat and the building has been empty for yrars